Let's be honest - major labels exist to make money. This usually comes from signing
lowest-common-denominator schlock and intelligence-insulting, pandering
dreck. Major labels are not “cool”, if I
might be so immature as to define things in that light. And do they care? Fuck, no.
They may occasionally sign “cool” bands, but these are usually tax
write-offs.
Even in this un-cool world of major-labelism, Arista
stands out as particularly dorky. Look
at their track record, see who they’ve signed, refer to my above descriptors
(i.e. schlock and dreck).
And yet, they signed The Church after two other U.S.
labels had dumped them, and for this we owe eternal gratitude. But wait!
The Church the, somehow, some
way, scored a minor hit with the STARFISH (1988) album and the “Under the Milky
Way” single, and Arista went above and beyond and released the vast majority of
pre-STARFISH Church music on CD and budget priced cassette. Five albums worth of out-of-print or
never-released-in-America tunes. Holy
shit.
And then GOLD AFTERNOON FIX (1990), an amazing record (and, to my ears, song-for-song stronger than
STARFISH) was released and flopped
(translation: sold only half of what
STARFISH did). And Arista decided to honor their contract and keep the band aboard for
two more albums. I assume they were
rolling in Whitney Houston profits at this point and figured “Why the hell not?”
And oh what albums they were….. It was the grunge era, and The Church couldn’t
have cared less. THESE ALBUMS WERE BORN
TO FAIL MIGHTILY, AND FAIL MIGHTILY THEY DID.
But they were awesome. PRIEST +
AURA (1992) with its pure opium vibe, and then SOMETIME ANYWHERE (1994) with its
long, meandering, zero-commercial-potential tunes and
haunted-house-in-late-afternoon groove.
Glorious, glorious shit.
And then Arista even footed the bill for a bonus CD released
with the first pressing of SOMETIME ANYWHERE (cleverly called SOMEWHERE ELSE),
an additional seven songs that no one beyond the hardcore Church community
would ever care about.
So I give full props to Arista for supporting The
Church for this amazing six year run.
It almost makes up for Milli Vanilli.