An old high school friend of mine wrote a few days ago to tell me he was In Bed, Bath & Beyond when he suddenly heard the Jesus and Mary Chain’s “Just Like Honey” playing over the store’s PA. I told him it was odd to think that middle-age weirdos such as myself were suddenly a demographic being targeted by stores. He, on the other hand, wondered how many of our contemporaries who had shunned these oddball bands back in the day (back when Prince, Michael Jackson, Madonna, Hall & Oates and the Culture Club were all the rage) were hearing this song and convincing themselves that they’d always liked it (Retro-active Pop Culture Wannabe-Cool, I suppose).
And I
remember those people. If you lived in
my little shithole home town and liked a band that others were unfamiliar with,
you were a freak. If you liked A LOT
of bands that people were unfamiliar with (and these bands had goofy names like
Dead Kennedys, Killing Joke, Echo and the Bunnymen, etc etc), you were mocked
on a daily basis.
Until
the Normals all went off to college and found out that the world was actually
full of people their age who had different tastes from them. And maybe the Normals liked some of these
people, or maybe they suddenly found themselves to be the minority and just
wanted to fit in, or they maybe they just cracked their minds open a tiny
bit. And then I would run into them when they came
home for the weekend, or for break or whatever, and they would say to me “Wow!
My roommate/pledge brother/boyfriend/girlfriend just got me into that music you
always used to listen to! It’s really
good!”
PSYCHOCANDY
was a musical high point in a 5 or 6 year span that was jammed full of them. It was melodic, abrasive and
over-the-top. It sounded like nothing
else done, and it’s aged incredibly well.
The Jesus
and Mary Chain rule. Just ask the good
folks at BB&B. Why would they lie to
you?
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